Cerra FAQ

What is so special about the Cerra Water pitcher?

This is the first pitcher on the market that contains more than just carbon to take out some of the chlorine. Our pitcher, although it looks like just another pitcher, has a filter that contains a number of proprietary ingredients that turns the water into a powerful antioxidant capability in the body to improve and support health. It also reduces the acidic load in the body from diet, lifestyle and stress, improving the pH of the body terrain.

Why should I use a Cerra Water pitcher?

High pH and antioxidants are two of the most critical supports for optimum, vibrant health. They are both available by using the water from a Cerra Water pitcher in your daily regimen.

How do I clean my Cerra Water pitcher?
You pitcher can be cleaned about every two weeks with dish soap and water, and then well rinsed. Just remove the filter, pull out the filter holder and give them a good scrub. It is also dish washer safe. Before you put your filter back in the filter holder, give it a good shake 3 or 4 times to break up the media and prevent the water from channeling too quickly through the filter. Regardless of how often you clean your pitcher your filter needs to be shaken every two weeks or so. You can shake the filter just before you refill it.
How often should I change my Cerra Water filter?
The filter should last from 3 to 5 months depending on usage. You will know you need to change the filter when the water begins to run really slowly through the filter. How often you change your water will depend on the hardness or softness of your water and the water quality of your source water.

Is there anything that affects the life of the filter?

The filter needs to be kept wet at all times. If the water level drops below the level of the bottom of the filter holder, put more water into the picture as soon as possible so the filter doesn’t dry out.

Hard water or water with a lot of sediment in it will clog the filter sooner than softer water. Sometimes well water can also shorten the life of the filter.
Can I use any water in the Cerra filter?
Any tap or bottled water (portable water) can be used in the pitcher.  Unlike electrical ionizers you can use Reverse Osmosis or distilled water in this pitcher to get fantastic alkaline anti-oxidant water. The use of well water in the pitcher is totally dependent on what is in the water, the amount of sediment, the hardness or softness of the water and what contaminants the water contains.
What does the filter take out?
Effectively reduces chlorine (improves taste and odour) plus dissolved organics such as pesticides.  It also reduces heavy metals such as lead,  copper and cadmium.
Is this filtration system safe?
Yes, the technology used in the filter cartridge has International  NSF Approval.  This is a leading international approval certification for safety.
Is there anything in the filter that I could be allergic too?
All of the contents of the filter are inert and will not cause a reaction in your body.
Can you explain how the pitcher filter works?
The filter has two purposes – it filters and augments the water with our special proprietary process.

Is the plastic used in the pitcher safe?
Yes, it is certified to be BPA free and it is manufactured  in Europe.
Is Cerra Water safe for babies?
Cerra water has quite a high pH and is not recommended for children under 2 as their bodies are quite alkaline if they are not fed a lot of convenience and junk food. You can test your child’s pH by sticking a pH test paper for saliva/urine in their diaper or through their urine stream until it is moist, then comparing the result to the chart on the package. It should be done first thing in the morning before anything is eaten or drunk. Saliva testing is not as accurate and reliable as urine testing. Check out our article in the article section on how to test your pH.
Some people have reported that bottled water is not good for you. What should I be drinking?
The NRDC conducted around 1000 separate tests on more than 100 brands of bottled water in 1999 and showed that bottled water was not necessarily any cleaner or purer than tap water. Some bottled water was shown to contain more than acceptable levels of bacteria, arsenic and other contaminants. pH tests also show that bottled water is acidic and affects the body pH adversely.  Some bottled water was shown to be tap water, poured into a bottle and sold for hundred or thousands of times more per gallon than tap water. In the long run, bottled water is not a good health supporting activity, because the reverse osmosis process that most bottled water undergoes makes it as acidic as a cola beverage without the carbonation and the sugar.
I heard that bottled spring water has a 7.0 pH. Can I drink that with no problems?
A pH of 7.0 is fine if your diet is 80 percent alkaline foods and 20 percent acidic foods, otherwise you may not get enough alkaline gain from a 7.0 pH. The only way to tell is to test your saliva pH with saliva and urine pH test strips available at your local health food store or on-line.
What kind of filter or water processing equipment should I be using to protect my and my family’s health?
Reverse osmosis makes the water as acidic as a cola beverage without the sugar and the carbonation. Over time your health will suffer. You need to be drinking water that is neutral in pH to slightly alkaline. If you eat a heavily acidic diet full of lots of meats, refined foods, baked goods, convenience and junk foods you will need water that is more alkaline, around 9.5 pH to try to balance the acidity. Whatever you use, the filtration should be approved by NSF or a similar independent body, to remove the types of contaminants found in your local water as shown on your water quality report.
The filter needs to be cleaned or changed as often as the manufacturer recommends. You need to keep in mind that you will be exposed to whatever is in the tap water as you wash your produce, your dishes and yourself. You could be exposed to carcinogenic haloacetic acids and trihalomethanes from the chlorinated water coming from your shower, for example.
Can Vegetarians and Vegans drink antioxidant alkaline water or are their bodies alkaline enough already?
The only way to really tell is to test the saliva pH each morning for a week to see where the body terrain is at. Saliva pH should be between 7.0 and 7.4.